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 Random Article
Dance Magazine:
Disconnected: The link between ticket sales and social media is less direct than you might think.

We've all been there: You see the craziest/most beautiful/oddest/wildest clip of a dance on Facebook and you simply have to see more.

But do you actually get yourself to the theater and sit through a 90-minute performance? The consensus, at this point, typically seems to be: No.

There is no clear correlation between a company's social media campaigns and how many seats they fill in the theater. That doesn't mean social media isn't, of course, vital. It simply means that "social...

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